http://www.youtube.com/watch?v=CJ_6FZgLrlM
Kyle Musilek
My ad is a new ad used to try and sell Hp laptops. Its uses a celebrity snowboarder to attempt and sell to a mass group of individuals who enjoy and regularly snowboard. The ad also uses visual effects to grab the attention of the individual watching the ad. It also deals with how potentially the celebrity shown uses this computer to accomplish everything that he needs done. So as a mass people are going to assume that if they get this computer than they will be able to have the same level of technology as a celebrity. The distinction between knowing that the celebrity is using it and whether it’s good or not isn’t made because the need to have the object out ways the need to have a usable item. When I watched the ad I had a sense that the item was going to be a very usable item, however, I also found that because of the celebrity, Shaun White, I was more inclined to want to go look up the laptop being sold to see if it was actually something worth buying.
The ad hopes the viewer will give into the fact that if this person is using this laptop effectively than obviously you as a buyer will want to have it because it must be something great to be used by the celebrity. The ad is very effective at this because it uses a wide array of more visual effects to draw the eye and ear away from the information provided so the brain has more time to fill in the gaps with good ideals on the object.
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--Mary Hammerbeck, Instructor of Eng 100
As students of Eng 100, you will use this blog to begin conversations with other academic writers on campus (students and instructors alike). We become active readers of each other’s writing when we comment on posts here. And, best of all, we are using this space to share ideas! We encourage you to use this blog to further think through the topics and writing strategies you will be introduced to this quarter. As always, be sure to give credit to those people whose ideas you borrow for your own thinking and writing (you should do this in the blog by commenting on their post, but you will also be required to cite what you borrow from your peers/instructors if and when it winds up in your essays. More details on that later…).
Finally, keep in mind that writing to and for this audience is a good way to prepare for the panel of readers (faculty at WCC) who will be reading and assessing your writing portfolio at the end of the quarter. We hope that as a large group of active readers, we can better prepare each other for this experience. But, in the meantime, let’s have fun with it! I am really excited see how far we can take this together!
--Mary Hammerbeck, Instructor of Eng 100
The direct and hidden reflections of the ideological values based around this ad is the use of a well know snowboarder, Shaun White, so the ad is targeting both computer users and most of the younger generation alike. The ad also shows a sense of freedom and success based around buying this computer due to the usage of a successful celebrity.
ReplyDeleteKyle Musilek
Carson Artac
Henry Petersen
The laptop commercial hopes that the viewer will buy into Shaun White and his fame, as well as buying into the the laptop company. The commercials purpose is to make the viewer believe that he/she can do the same things as Shaun White. The reality behind this myth is that the possibility of achieving the status of Shaun White is impractical however, not impossible.
ReplyDeleteQuestion 6:
ReplyDeleteThe oppostions that are present are good and unatural because its a positive ad going towards the future,but unatural because computers can't necessarily be able to do things of that higher technology/ humans aren't capable of what the ad was protraying we are able to do.
Question 7:
The people that are left out or silenced are the older generation, and the classes that are left out are the less financially stable people because they aren't able to afford the new technology.
By: Andreana and Glendy