http://www.youtube.com/watch?v=6HNKqffU3Cc
The Ad that i picked was of an Allstate commercial (the insurance agency). In this commercial, Allstate shows us pictures of America in the past, mostly when America has been through hard times, like the great depression. Dennis Haysbert, (the guy who is talking) goes on to talk about a little bit of the history of Allstate saying that Allstate has been there for America during hard times and good times. And in the end he tries selling the insurance by saying protect what you have and "put them in good hands".
This commercial isn't necessarily trying to sell the insurance, but the emotional product that gets you hooked on to the insurance. In this commercial, the emotional product isn't trying to sell to a specific gender, it can go both ways. It uses the whole 'family' concept of staying together; keeping whats important; appreciating the things we do have and the little things, such as home cooked dinners as a family to make you want to buy the insurance. Throughout the commercial, they show pictures of when America has been through hard times, and Haysbert goes on to say "1931, was not exactly a great year to start a business, but, that's when Allstate opened its doors". They try to give us the impression that when the people in America were dealing with hard times, Allstate was there and they helped, everyone became so happy, started appreciating the little things like 'family' and so on. By telling us this they try putting it in our minds that if we are in rough times again (i.e. now) then we should get Allstate insurance because they will help and make everything dandy again. The emotional product is family. And they say if you want to protect your family and the good times you have, then put your safety in our hands. Not only in this commercial, but in almost every single Allstate commercial they focus on family and protecting your family. They know that that is the #1 emotional product and mothers/fathers will do anything to protect their family, so they think Allstate is reliable and get insurance from them because they have an idea that Allstate will 'protect their family'.Allstate tells us to stick to the basics.
Welcome!
Welcome to our Eng 100 Blog “Conversations Beyond the Classroom”! The title of this blog refers to the community of active readers & collaborative learners we are creating by sharing our academic writing for Eng 100 with each other + a larger group of students, instructors, academics, and just about anybody who chooses to follow our blog! When you write and post your reader responses here (and, later, as you write your essays for the course), I encourage you to use this audience to conceptualize who you are writing for and, most important, how to communicate your ideas so that this group of academic readers and writers can easily follow your line of thinking. Think about it this way: What do you need to explain and articulate in order for the other bloggers to understand your response to the essays we’ve read in class? What does your audience need to know about those essays and the authors who wrote them? And how can you show your readers, in writing, which ideas you add to these “conversations” that take place in the texts we study?
As students of Eng 100, you will use this blog to begin conversations with other academic writers on campus (students and instructors alike). We become active readers of each other’s writing when we comment on posts here. And, best of all, we are using this space to share ideas! We encourage you to use this blog to further think through the topics and writing strategies you will be introduced to this quarter. As always, be sure to give credit to those people whose ideas you borrow for your own thinking and writing (you should do this in the blog by commenting on their post, but you will also be required to cite what you borrow from your peers/instructors if and when it winds up in your essays. More details on that later…).
Finally, keep in mind that writing to and for this audience is a good way to prepare for the panel of readers (faculty at WCC) who will be reading and assessing your writing portfolio at the end of the quarter. We hope that as a large group of active readers, we can better prepare each other for this experience. But, in the meantime, let’s have fun with it! I am really excited see how far we can take this together!
--Mary Hammerbeck, Instructor of Eng 100
As students of Eng 100, you will use this blog to begin conversations with other academic writers on campus (students and instructors alike). We become active readers of each other’s writing when we comment on posts here. And, best of all, we are using this space to share ideas! We encourage you to use this blog to further think through the topics and writing strategies you will be introduced to this quarter. As always, be sure to give credit to those people whose ideas you borrow for your own thinking and writing (you should do this in the blog by commenting on their post, but you will also be required to cite what you borrow from your peers/instructors if and when it winds up in your essays. More details on that later…).
Finally, keep in mind that writing to and for this audience is a good way to prepare for the panel of readers (faculty at WCC) who will be reading and assessing your writing portfolio at the end of the quarter. We hope that as a large group of active readers, we can better prepare each other for this experience. But, in the meantime, let’s have fun with it! I am really excited see how far we can take this together!
--Mary Hammerbeck, Instructor of Eng 100
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