The commercial I chose is one of a mouse and his slightly unbelievable journey. It starts out with the mouse emerging from a hole in the wall and walking over to a mouse trap with cheese. The mouse nibbles on the cheese, then the screen goes black and the audience hears the snap of the trap. The screen goes back to the mouse that is now lying under the cross bar; the mouse is still breathing, holding on for his life. All of sudden the mouse starts bench pressing the bar in which he is trapped underneath. And then a shot of the product: Nolan’s Cheddar Cheese, with the slogan: seriously strong. With each “segment” of the commercial the background music changes from Top of The World by The Carpenters to The End by The Doors to Eye of The Tiger by Survivor. The songs alone set the mood of each part of the commercial.
I say that the commercial represents the Chinese proverb “When you fall into a pit, you either die or get out.” This because the mouse decided that instead of just lying in the trap and dying, he used the predicament he was in to benefit himself. I think the underdog story of the mouse not giving up has a lot of inspiration in it. The product of course is the cheese that put the mouse in the trap and is that if the person who is trying to get rid of the mouse had put in any other type of cheese then the mouse would have perished, but instead they used the “seriously strong” cheddar cheese that gave the mouse the strength to prevail. To me the music would be the aspect that catches my attention if I were to see this commercial on TV then the cute little mouse and the motivating underdog story would have got me to watch till the end where I would be compelled to buy the cheddar cheese that is being advertised.
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