http://www.youtube.com/watch?v=uLTIowBF0kE&NR=1
This is an Old Spice commercial that I found quite interesting. This commercial most likely appeals to women, but also men who would like to improve their personal hygiene. There are a lot of visual images that appeal to the eye that draw you in from the beginning. First of all, the quickly changing scenes appeal to us because they happen so quickly that you can’t help but wonder when the commercial will come back to the screen so that you could pay closer attention to what was happening. Also the man portrayed in the Old Spice commercial is like the “perfect man”. His looks and his actions all have the perfect man affect and give off the impression that once you wear Old Spice or make “your man” wear Old Spice he will be better than before. The man narrating weaves a type of “story” about the perfect man, that would make women want their men to wear Old Spice. The narrator makes the men who wear Old Spice sound adventurous, thoughtful or somewhat mysterious.
In the article, “On Reading a Video Text”, Scholes says in a paragraph “The system works, America works”. Scholes wrote this after he finishes talking about the Budweiser commercial. The commercial brings about the conclusion that despite the problems you might have had in the past (the ump trying to find acceptance in the baseball world) talent always prevails and so does popularity. What I got from Scholes saying “the system works, America works” after talking about talent was that the American dream or what grabs America’s attention is the success of being happy; or the system of being happy or trying to find happiness. Although Scholes doesn’t really say anything bad about the umps life beforehand, and neither does the commercial, you can probably assume it was far from perfect. From this part of the article and watching the Old Spice commercial; I came to the conclusion that Old Spice was trying to sell its product by making people think that buying that product would bring them happiness because they (women) would get the perfect man out of it.
Welcome!
Welcome to our Eng 100 Blog “Conversations Beyond the Classroom”! The title of this blog refers to the community of active readers & collaborative learners we are creating by sharing our academic writing for Eng 100 with each other + a larger group of students, instructors, academics, and just about anybody who chooses to follow our blog! When you write and post your reader responses here (and, later, as you write your essays for the course), I encourage you to use this audience to conceptualize who you are writing for and, most important, how to communicate your ideas so that this group of academic readers and writers can easily follow your line of thinking. Think about it this way: What do you need to explain and articulate in order for the other bloggers to understand your response to the essays we’ve read in class? What does your audience need to know about those essays and the authors who wrote them? And how can you show your readers, in writing, which ideas you add to these “conversations” that take place in the texts we study?
As students of Eng 100, you will use this blog to begin conversations with other academic writers on campus (students and instructors alike). We become active readers of each other’s writing when we comment on posts here. And, best of all, we are using this space to share ideas! We encourage you to use this blog to further think through the topics and writing strategies you will be introduced to this quarter. As always, be sure to give credit to those people whose ideas you borrow for your own thinking and writing (you should do this in the blog by commenting on their post, but you will also be required to cite what you borrow from your peers/instructors if and when it winds up in your essays. More details on that later…).
Finally, keep in mind that writing to and for this audience is a good way to prepare for the panel of readers (faculty at WCC) who will be reading and assessing your writing portfolio at the end of the quarter. We hope that as a large group of active readers, we can better prepare each other for this experience. But, in the meantime, let’s have fun with it! I am really excited see how far we can take this together!
--Mary Hammerbeck, Instructor of Eng 100
As students of Eng 100, you will use this blog to begin conversations with other academic writers on campus (students and instructors alike). We become active readers of each other’s writing when we comment on posts here. And, best of all, we are using this space to share ideas! We encourage you to use this blog to further think through the topics and writing strategies you will be introduced to this quarter. As always, be sure to give credit to those people whose ideas you borrow for your own thinking and writing (you should do this in the blog by commenting on their post, but you will also be required to cite what you borrow from your peers/instructors if and when it winds up in your essays. More details on that later…).
Finally, keep in mind that writing to and for this audience is a good way to prepare for the panel of readers (faculty at WCC) who will be reading and assessing your writing portfolio at the end of the quarter. We hope that as a large group of active readers, we can better prepare each other for this experience. But, in the meantime, let’s have fun with it! I am really excited see how far we can take this together!
--Mary Hammerbeck, Instructor of Eng 100
By: Amanda and Anoop
ReplyDeleteQuestion: 9
The style of presentation contributes to the meaning of text in this ad because the scenes change so quickly that it leaves you wondering and wanting to watch again to focus more on his actions throughout the ad. In other words, his actions draw you in.
Question: 4
This commercial protrays what every women would call her "ideal man". It grabs womens attention because they would like to have their man to be the "ideal man" and make them go out and buy the product. Also it shows different varieties of men. For men, they would like to improve their image and smell good for the ladies, so they would like to go out and buy the product as well. The commercial is directed more to younger viewers who are in relationships or on the hunt.
8.) The general cultural assumptions that are identifiable in this text are: that men should be handymen, be able to bake, ride motorcycles, jump off cliffs, and smell nice. I guess the cultural assumptions are that they should be "everything" that a woman could want.
ReplyDelete10.) Although there is no music to this ad, the audio in it is very fast paced. This influences the text by intriguing the audience and making the commercial seem shorter.