Ad Analysis
This ad is somewhat similar to the Budweiser ad as far as “making it”, or making friends. It’s an old 1970’s ad for Dr. Pepper. It shows a lot of the traits from an old stereotypical ad from this time period. A man who found the product that’s being advertised and starts having fun with life. Or starts succeeding. This is not because the main character of the commercial is now using the product, but it depicts what life “could be like” when you start drinking Dr. Pepper. It gives us a break from reality not only because it’s on your television screen. But that it can turn drinking a carbonated beverage in to drinking a carbonated beverage dancing/ singing number. From having bright colors, happy people, and of course the drink, people will just be happier if they just drink Dr. Pepper. The cultural reinforcement in the video helps the viewer to recognize, that he or she is part of something bigger than just their own life. That there is an entire world of people out there just like the viewer. This is just what makes a person want a cold one so bad. In the first few seconds of the video, this man enjoying a Dr. Pepper is being enjoyed by several women, he also comments on how he’s proud. Was this man not proud before? It might also hint to the sub-conscious that if I drink dr. pepper maybe girls/ guys will like me too. It continually shows this man dancing and singing. And everyone has something in common, for once. They’re all drinking dr. pepper, so they can all get along, he also go through the different types of people in that era. The working class, the hippies, and the people who lounge about town talking about life all day. So this shows the people watching, by whatever belief they had previously of the other class of people. Whatever cultural knowledge they had before is being shown and all the classes of people are getting along. The main singer, who is David Naughton, was not only a pepper. But a character on a television show. So if he can drink pepper, so can I. Seeing so many happy people can only make a person wonder, why is that man so happy? Or maybe I can be happy too!
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ReplyDeleteQuestion 2) The ad hopes the viewer will surrender to thinking that if you drink Dr. Pepper you will be happy. The gaps between the myth and the actual reality is that in reality you don't necessarily need to drink Dr. Pepper to be happy and popular with lots of friends. And it doesn't necessarily mean you will have a lot of people liking you because of what you're drinking.
ReplyDeleteQuestion 10) The audio or musical component of the text influences our reading because its energetic and up beat, makes you want to be active and animated.
By Andreana and Glendy
If you drink Dr. Pepper then you will be accepted as a member of a larger group than yourself. And because of this humans need to have a sense of being accepted and drinking a Dr. Pepper will allow you to be part of this larger group of people and have a sense of being one with everyone else. The audio component of the ad has a dance number and singing that draws in the viewer to make them want to be a part of this fun group of people by becoming a “Pepper.”
ReplyDeleteKyle Musilek
Carson Artac
Henry Petersen