The ad I picked was a Levi's commercial. In this ad, it shows a guy who looks like hes getting ready to go out. He was in his city apartment and initially in his underwear and t shirt. As this man pulls up his pants the city streets and a very beautiful lady come up as well. The man suddenly pulls his pants back of as if he were in shock of what had just happen. He then pulls back his pants up as he realized what will happens next. He then buttons his pants as he is ready to go and puts his arms around the girl while they leave to go out. This ad is usually portrayed for the men and you will soon find this to be true as a women with eye appealing looks appears on the screen. The hidden message here that the consumers already understands is that because the guy chose this special kind of pants he will automatically get girls. The reader quickly understands that “the pants make the man” and that girls greatly notice that and by owning a pair of these jeans, girls will notice and come to you instead of you (guys) chasing after the girls.
Rob Lester Delacruz
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