AD: http://www.youtube.com/watch?v=i0285S1NyE8
The title of this advertisement is called Crazy Turtle Top Beer Ads. In this ad it’s obviously for a certain type of beer that they’re trying to promote. What I noticed about this commercial is that it was made in Brazil and their culture was shown through as well. What you also notice is that they use a turtle, which is known as one of the slowest animals on the planet, to go after the beer, and enhances the turtles speed to show how badly it really wants it. As soon as the turtle gets to the beer before the human it starts to kick it around like you would in football which we know here in the United States as soccer. If you haven’t realized already is that in Brazil football is their biggest pass time. They use football in this commercial to draw the viewer into thinking if I buy this beer then I’m indeed a true football fan. Of course in reality their wont really be a thirsty turtle crawling after a can of beer looking to drink it. But if you take a look at the artistic view of the video is doesn’t just make you want to buy the beer it makes you realize how much work and thought was actually put into this video. It actually has a hidden humor message behind it’s commercial. For example when the music starts playing when the turtle and man chase after the loose can of beer it kind of makes you want to laugh a bit because of how silly the situation is. They also made the part where the turtle starts kicking the can around like a football humorious. It’s funny because it’s a turtle, and who knows of a turtle that can play football? The uniqueness of this video makes it pop out in comparison to other commercials you’ve probably seen.
Charlotte and Shane
ReplyDelete2.)the ad wants us to surrender to drinking there beer, because beer "makes you have more fun and energy". the reality is beer makes you slower and makes your judgement worse.
4.) the assumption is that everyone wants to drink there beer but in reality truck drivers cant drink because there driving an a turtle does not have the body mass to handle beer.
Question 7) The people, classes, and areas of life are left out or silenced are people that dont drink alcohol, or dont play soccer, or that arent necessarily familiar with the Brazilian culture.
ReplyDeleteQuestion 9) the style of presentation contributes to the meaning of the text by showing that at first the turtle is sluggish, but at the last second gets addrenaline and starts juggling around the man.
By Andreana and Glendy