KYLES AD...

http://www.youtube.com/watch?v=CJ_6FZgLrlM
Kyle Musilek
My ad is a new ad used to try and sell Hp laptops. Its uses a celebrity snowboarder to attempt and sell to a mass group of individuals who enjoy and regularly snowboard. The ad also uses visual effects to grab the attention of the individual watching the ad. It also deals with how potentially the celebrity shown uses this computer to accomplish everything that he needs done. So as a mass people are going to assume that if they get this computer than they will be able to have the same level of technology as a celebrity. The distinction between knowing that the celebrity is using it and whether it’s good or not isn’t made because the need to have the object out ways the need to have a usable item. When I watched the ad I had a sense that the item was going to be a very usable item, however, I also found that because of the celebrity, Shaun White, I was more inclined to want to go look up the laptop being sold to see if it was actually something worth buying.
The ad hopes the viewer will give into the fact that if this person is using this laptop effectively than obviously you as a buyer will want to have it because it must be something great to be used by the celebrity. The ad is very effective at this because it uses a wide array of more visual effects to draw the eye and ear away from the information provided so the brain has more time to fill in the gaps with good ideals on the object.

Advertisement

AD: http://www.youtube.com/watch?v=i0285S1NyE8

The title of this advertisement is called Crazy Turtle Top Beer Ads. In this ad it’s obviously for a certain type of beer that they’re trying to promote. What I noticed about this commercial is that it was made in Brazil and their culture was shown through as well. What you also notice is that they use a turtle, which is known as one of the slowest animals on the planet, to go after the beer, and enhances the turtles speed to show how badly it really wants it. As soon as the turtle gets to the beer before the human it starts to kick it around like you would in football which we know here in the United States as soccer. If you haven’t realized already is that in Brazil football is their biggest pass time. They use football in this commercial to draw the viewer into thinking if I buy this beer then I’m indeed a true football fan. Of course in reality their wont really be a thirsty turtle crawling after a can of beer looking to drink it. But if you take a look at the artistic view of the video is doesn’t just make you want to buy the beer it makes you realize how much work and thought was actually put into this video. It actually has a hidden humor message behind it’s commercial. For example when the music starts playing when the turtle and man chase after the loose can of beer it kind of makes you want to laugh a bit because of how silly the situation is. They also made the part where the turtle starts kicking the can around like a football humorious. It’s funny because it’s a turtle, and who knows of a turtle that can play football? The uniqueness of this video makes it pop out in comparison to other commercials you’ve probably seen.

Shane Sanders video text analysis

Analysis of Video Text Through a Scholes Approach (Dos Equis)

Shane Sanders

English 100O

The Society in which we find ourselves today is full of advertisements through different media sources. One of the most common of these media sources is through video text or on Television. These advertisements try to appeal to different interests that people may have in return for an almost subliminal message to the viewer telling them to go out and buy or invest in something. To get past these manipulations of the human mind we must learn to openly criticize and analyze the different forms of advertisement. An example of this type of mind manipulation can be found in simple commercials such as a recent Dos Equis commercial. This commercial appeal to several different interests that people may have including: comedy, mystery, classy or upper class status, and also rugged and manly behavior. Some people say that the Dos Equis commercials are aimed at older generations while others say that the commercials are aimed at a younger generation that yearns to be of the status that the character shown in the advertisements is. I hold that both of these sides have some merit, but as also, I believe that the Dos Equis advertisements are aimed specifically at the male gender. My claim derives from the fact that the commercial is centered on an older gentleman who is surrounded by mystery, manly behavior, and class. This is something I believe to be something that most all men today seek after. In addition to all those traits, it reinforces that if you posses any of them you will be surrounded by women and nice items. At the end he states, “I don’t always drink beer, but when I do, I prefer Dos Equis.” This is showing that with such high status he doesn’t drink a lot of beer because he can obviously afford better alcohol, but occasionally he will, and with such a high class he chooses the highest quality of beer which happens to be Dos Equis. The different appeals of this commercial combined, create a almost subliminal message to a audience of men that if you want to be of high status and be surrounded by success, you must drink Dos Equis.

Link: http://www.youtube.com/watch?v=L-4zfsy6rsM

Adidas Originals Commercial 2010

http://www.youtube.com/watch?v=Cv-pZq_VHHo

This is an add for shoes and clothes obviously. It has lots of colorful bright imagery, depicting beautiful young adults hanging out, having fun and being active while wearing the Adidas cloths. There are no words spoken. The whole time a tastefully catchy song is playing. The singer is singing, "Why can't there be love?" Everyone is happy. They are biking and skating and playing, partying in the streets and taking over the dace club. One person is famous one is just a random kid but they are all having such a lovely life wearing Adidas. the add ends with the words "Celebrate Originality" printed across the screen.
It only takes a moment to see past the clothes to the fact that the add is appealing to our want to be loved and fashionable and in good shape. It feeds in to the idea that if we wear the right thing maybe we will be the center of attention and everyone will love us. Of corse we want to be the center of attention right? the ad is saying "wear Adidas clothes and you will have friends, fun, fame, and fashion. It's hard to catch at first but it's also promoting revolution. They are saying, "Adidas cloths are revolutionary and being revolutionary is awesome." People are lighting fires and climbing up on buildings, taking over the city. Look. It's all so fun and wonderful. Why can't there be love? The hippies already had a love revolution but why to be retro Adidas.
Here is a strange myth portrayed in the add, and in most adds that have to do with cars or things you wear. Arguably Adidas main message here is the myth that if you wear Adidas cloths you will be original. You will be original just like everyone else right? Why does that always work on us? We think originality equals loveability or recognition or both. The question is is this desire to be original coming from media or natural human tendencies?

Mary's Sample Blog Post

http://www.youtube.com/watch?v=ctemZdDG7YA

While analyzing this commercial I noticed how pepsi-max is not only advertising a product, but also fueling the cycle of consumerism by portraying mostly people at work. By focusing on workers this commercial reinforces values of industrialism prevalent in the united states, supporting the idea that we should strive to be hard workers despite fatigue or illness. It reveals how we place our identity in our jobs which in turn bolsters the economy, making rich people richer....

Woops

Link to my Dodge Ram commercial a couple of posts down.

http://www.youtube.com/watch?v=-XzK6IqAw2s

Practice Post

My name is Nick. I moved to Bellingham when i was in 5th grade so I've lived here for a good majority of my life. Im a student at WCC obviously and i work at Poppes bisto and lounge. I enjoy snowboarding, mountain biking, and pretty much all sports in general. I also like hanging out with my friends and having a good time. yep thats about it.

I'm a Pepper!

http://www.youtube.com/watch?v=v8DWf-rSHn0

Ad Analysis

This ad is somewhat similar to the Budweiser ad as far as “making it”, or making friends. It’s an old 1970’s ad for Dr. Pepper. It shows a lot of the traits from an old stereotypical ad from this time period. A man who found the product that’s being advertised and starts having fun with life. Or starts succeeding. This is not because the main character of the commercial is now using the product, but it depicts what life “could be like” when you start drinking Dr. Pepper. It gives us a break from reality not only because it’s on your television screen. But that it can turn drinking a carbonated beverage in to drinking a carbonated beverage dancing/ singing number. From having bright colors, happy people, and of course the drink, people will just be happier if they just drink Dr. Pepper. The cultural reinforcement in the video helps the viewer to recognize, that he or she is part of something bigger than just their own life. That there is an entire world of people out there just like the viewer. This is just what makes a person want a cold one so bad. In the first few seconds of the video, this man enjoying a Dr. Pepper is being enjoyed by several women, he also comments on how he’s proud. Was this man not proud before? It might also hint to the sub-conscious that if I drink dr. pepper maybe girls/ guys will like me too. It continually shows this man dancing and singing. And everyone has something in common, for once. They’re all drinking dr. pepper, so they can all get along, he also go through the different types of people in that era. The working class, the hippies, and the people who lounge about town talking about life all day. So this shows the people watching, by whatever belief they had previously of the other class of people. Whatever cultural knowledge they had before is being shown and all the classes of people are getting along. The main singer, who is David Naughton, was not only a pepper. But a character on a television show. So if he can drink pepper, so can I. Seeing so many happy people can only make a person wonder, why is that man so happy? Or maybe I can be happy too!

Ad Analysis

    

     In the 2010 Dodge Ram commercial for the truck of the year they portray the truck as being the best you can buy.  They do this by showing how the truck can withstand anything from harsh weather conditions to going that extra mile.  This example represents strength and reliability.  It also states in the commercial truck of the second, truck of the minute, and truck of the hour, which implicates dependability.  A good example of the Dodge Ram representing being versatile and unstoppable is when it shows the truck filling the back up with dirt, dragging a tree out from the middle of the road, pulling heavy objects behind it, driving off road, and plowing snow out of its way to make a path.  Those illustrations also portray the Dodge Ram as having strength and being hard working.  When the commercial goes on to say the most rewarded and an American truck of the free and the brave, it suggests that it is the best there is and that any American should drive this particular truck.

     While not all of the claims made in the commercial are necessarily true, I do believe that the truck is of good quality because it has won the truck of the year award.   I am not convinced of the trucks ability to go the extra mile, nor do I believe that it has superior strength compared to other trucks.  I am not convinced of it because I have not experienced the trucks reliability and strength first hand.  However, the commercial has made me believe that the truck may be worth looking into and test driving.  I believe this because so many great claims have been made and if all of these claims are in fact true, the truck would indeed be a reliable and superior vehicle.

     Commercials are made to convince the consumer that their product is the best but, I don’t believe anything before I see it for myself.  While this commercial may persuade some people into looking into buying a Dodge Ram, many people may not believe any of the claims made in the commercial.  Some may be convinced that the truck is the one they should buy while others remain skeptical because they keep in mind that commercials are created for the sole purpose of persuading people to buy their product.  The quality of the truck cannot be decided until one has experience driving it, but they can develop an opinion based on the information given or inferred in the commercial.

Ad Analysis

http://www.youtube.com/watch?v=wYDNcxu6L30

In this video text it shows two soccer teams of kids playing for the world cup in their dream stadium. The large crowds of loyal fans are roaring for their team. Kickoff starts and so does the game. Calls are made and cards are pulled out and finally, Number 10 makes the memorable goal, making a game they will never forget. It ends with a quick switch from the stadium to the local soccer field where the kids are playing. Slowly it zooms out on a Sony Television and its high quality standard. Immediately, this scene caught my attention with its visual fascination, or as Robert Scholes would say, a professor who studied reading, writing, and contemporary literary studies, it is just one of the matrices of power and pleasure that are organized to relieve us from boredom. And it is often said that commercials are just for entertainment and to influence the audience to buy or use the product.

At the same time that I trust this theory is true, I also believe that in commercials, such as this one and others I have recently observed, I can tell there are hidden messages or myths. In Scholes piece of writing, On Reading a Video Text, it explained the deeper meaning of a Budweiser commercial and its connection between the product and the nation. After I analyzed this video text I concluded that it was trying to connect a world-wide sport with a world-wide TV, such as the Sony Internet TV. It showed children playing their dream game and the text wrote “Imagine reliving the greatest games” on the TV. This, I believe, connects a pastime of soccer and memories with being able to “relive” them by watching them on this TV which gives us the false impression that the Sony TV is better and everything will look better because of it.

Ad Analysis

http://www.youtube.com/watch?v=6HNKqffU3Cc

The Ad that i picked was of an Allstate commercial (the insurance agency). In this commercial, Allstate shows us pictures of America in the past, mostly when America has been through hard times, like the great depression. Dennis Haysbert, (the guy who is talking) goes on to talk about a little bit of the history of Allstate saying that Allstate has been there for America during hard times and good times. And in the end he tries selling the insurance by saying protect what you have and "put them in good hands".
This commercial isn't necessarily trying to sell the insurance, but the emotional product that gets you hooked on to the insurance. In this commercial, the emotional product isn't trying to sell to a specific gender, it can go both ways. It uses the whole 'family' concept of staying together; keeping whats important; appreciating the things we do have and the little things, such as home cooked dinners as a family to make you want to buy the insurance. Throughout the commercial, they show pictures of when America has been through hard times, and Haysbert goes on to say "1931, was not exactly a great year to start a business, but, that's when Allstate opened its doors". They try to give us the impression that when the people in America were dealing with hard times, Allstate was there and they helped, everyone became so happy, started appreciating the little things like 'family' and so on. By telling us this they try putting it in our minds that if we are in rough times again (i.e. now) then we should get Allstate insurance because they will help and make everything dandy again. The emotional product is family. And they say if you want to protect your family and the good times you have, then put your safety in our hands. Not only in this commercial, but in almost every single Allstate commercial they focus on family and protecting your family. They know that that is the #1 emotional product and mothers/fathers will do anything to protect their family, so they think Allstate is reliable and get insurance from them because they have an idea that Allstate will 'protect their family'.Allstate tells us to stick to the basics.

Ad Analysis

http://www.youtube.com/watch?v=7i0JEOeSEP0

Captain Morgan Bar Ad

When I came across this commercial for the first time it automatically made me laugh, it’s a commercial that I always remembered. It pretty much portrays a usual American scene with many different types of people lounging at a bar. In the bar is a pretty average man, he wanted a night out with his buddies, lied to his wife to get out of one of her family functions, unaware of the possibility of him getting caught. Up to a certain point all is going well until this average guy’s wife calls him on his night out with his buddies, obviously she is out of town and is not aware of his whereabouts. Instantly everyone in the bar seems to realize this and come to his rescue (which I did not expect at all) by making various amounts of noises and playing out scenes, as if to make it seem he were doing nothing but simply watching television.

This commercial is advertising a brand of beer; it’s pretty much directed more towards male viewers. It gives off the impression that every guy should “Be a Man.” In this case that would be finding a fast easy way out of the sticky situation, which this guy accomplishes quite well. At the end it states its advertising line “Got a little Captain in you?” I think the message sent out by that is the guts or rush each male would suddenly get after buying or drinking that certain brand of beer- everything will just fall into place.

In his essay, Scholes states “Teach contemporary students to discern and analyze the messages in video texts that reinforce myths that can be harmful.” And “Either way they offer us what is perhaps the greatest single virtue of art: change from normal, a defense against the ever-present threat of boredom.” This relates to the video text I chose because this commercial, at least for me, took away about two more minutes I would have spent in the state of total boredom! It was one of the only commercials I actually stopped texting during to watch during that five minute break. This Ad isn’t just selling beer, but in a way it is selling manly hood. As for me though, since I am not a male I cannot say but if I were, I still don’t know if it would compel me to buy rather than give me a good laugh because all the acting by the rest of the crowd was just so abnormal. Definitely not an everyday scene at the bar I’m assuming!

Advertisement Analysis

http://www.youtube.com/watch?v=_ve4M4UsJQo

The video I picked was a commercial about the new Honda Accord Hatchback. In this two minute video clip, they show us a Rube Goldberg machine, the objects being different parts of the Honda. A Rude Goldberg machine is a complex system of objects set up in a cause and effect manner and all these objects are linked to complete one single task. In this commercial as soon as you click play it catches your attention as a series of actions begins to unfold in front of you. Using psychics as the main attraction, we are intrigued and amazed no matter what age or gender you are. It begins with a car bolt rolling down a board and hitting the next, and after this it continues with a series of cause and effect actions that eventually end up moving a Honda down a ramp and triggering a banner reading “Accord” to come down beside it and the narrator saying “Isn’t it nice when things just…work.” This commercial shows us in detail, different functions from the inside and perspectives of the car. The people at Honda give us a false perception and we, the viewer, see no fault in this vehicle as we see this incredibly complex contraption flawlessly continue to perform. The viewer will now believe that the vehicle is just as complex as the Rube Goldberg and that it will always work in the same way while driving, complex but simple at the same time. Robert Scholes stated in his essay “if the system works America works” and at the end of this video the narrator said “Isn’t it nice when things just…work.” In saying that, the commercial by Honda argues that the car was built with such detail and precision that how can this vehicle not work well?

Commerical Blog

http://www.youtube.com/watch?v=EnUKurl7Fog

Even though this commercial is based on the T.V show, "The Simpson's", it still has a story that people could put behind it. In the commercial it shows Mr. Burns losing all of his possessions and money and even his house. It then shows him sadly walking alone while everyone else is having fun together. While its displaying the group of people, it makes sure to show that everyone has a Coca-Coca. Then Apu gives him a Coca-Coca and suddenly everything gets better. The sun is out and he is accepted into the community and the music changes into a happy tune. Since the Coca-Coca is placed into a group of happy people it could be said that if you buy Coca-Coca then you will have lots of friends. The commercial even throws in football after Mr. Burns gets his soda.
The commercial works you because it uses the sad and depressing music to make you feel sorry for Mr. Burns. Then the music turning all happy and sunny after Burns gets his soda makes you feel all better. The commercial also shows how you get accepted into the group if you buy the soda because it showed everyone with a Coca-Coca. I think that when Scholes says, "Its power to sell America", he means how the commercial makes us connect with the troubles that the fake life is having. At the end of the commercial it says "Open Happiness", which says that if you buy the product it will make you happy.

Ad Analysis

http://www.youtube.com/watch?v=uLTIowBF0kE&NR=1

This is an Old Spice commercial that I found quite interesting. This commercial most likely appeals to women, but also men who would like to improve their personal hygiene. There are a lot of visual images that appeal to the eye that draw you in from the beginning. First of all, the quickly changing scenes appeal to us because they happen so quickly that you can’t help but wonder when the commercial will come back to the screen so that you could pay closer attention to what was happening. Also the man portrayed in the Old Spice commercial is like the “perfect man”. His looks and his actions all have the perfect man affect and give off the impression that once you wear Old Spice or make “your man” wear Old Spice he will be better than before. The man narrating weaves a type of “story” about the perfect man, that would make women want their men to wear Old Spice. The narrator makes the men who wear Old Spice sound adventurous, thoughtful or somewhat mysterious.
In the article, “On Reading a Video Text”, Scholes says in a paragraph “The system works, America works”. Scholes wrote this after he finishes talking about the Budweiser commercial. The commercial brings about the conclusion that despite the problems you might have had in the past (the ump trying to find acceptance in the baseball world) talent always prevails and so does popularity. What I got from Scholes saying “the system works, America works” after talking about talent was that the American dream or what grabs America’s attention is the success of being happy; or the system of being happy or trying to find happiness. Although Scholes doesn’t really say anything bad about the umps life beforehand, and neither does the commercial, you can probably assume it was far from perfect. From this part of the article and watching the Old Spice commercial; I came to the conclusion that Old Spice was trying to sell its product by making people think that buying that product would bring them happiness because they (women) would get the perfect man out of it.

Ad Analysis

     http://www.youtube.com/watch?v=ejEBSeddCg8           

    The commercial I chose is one of a mouse and his slightly unbelievable journey. It starts out with the mouse emerging from a hole in the wall and walking over to a mouse trap with cheese. The mouse nibbles on the cheese, then the screen goes black and the audience hears the snap of the trap. The screen goes back to the mouse that is now lying under the cross bar; the mouse is still breathing, holding on for his life. All of sudden the mouse starts bench pressing the bar in which he is trapped underneath. And then a shot of the product: Nolan’s Cheddar Cheese, with the slogan: seriously strong. With each “segment” of the commercial the background music changes from Top of The World by The Carpenters to The End by The Doors to Eye of The Tiger by Survivor. The songs alone set the mood of each part of the commercial.

    I say that the commercial represents the Chinese proverb “When you fall into a pit, you either die or get out.” This because the mouse decided that instead of just lying in the trap and dying, he used the predicament he was in to benefit himself. I think the underdog story of the mouse not giving up has a lot of inspiration in it. The product of course is the cheese that put the mouse in the trap and is that if the person who is trying to get rid of the mouse had put in any other type of cheese then the mouse would have perished, but instead they used the “seriously strong” cheddar cheese that gave the mouse the strength to prevail. To me the music would be the aspect that catches my attention if I were to see this commercial on TV then the cute little mouse and the motivating underdog story would have got me to watch till the end where I would be compelled to buy the cheddar cheese that is being advertised. 

commercial blog

http://www.youtube.com/watch?v=WLcgFo0CPss

This commercial is about a celebrity and Pepsi. The celebrity (Justin Timberlake) is magnetized to the sound of Pepsi bottles being slurped by “hot chicks” so he goes flying through the air and lands in front of the chicks. Some guy gets a flat screen TV. Justin flirts with the chicks drinking Pepsi. Then the commercial ends with flashy ipods then some Pepsi cans.

The commercial quotes “Every sip gets you closer, to Justin Timberlake mp3s, HD TVs and millions of songs and more.” I think this quote is giving people the wrong impression by suggesting that by drinking Pepsi you can get all this cool stuff and be successful like Justin Timberlake. Americans definitely into “what is popular” and to us right now hip-hop and celebrities are “popular” to us, and this commercial uses that to their advantage by using it in their commercial to get us to watch it. The commercial also uses youth, wealth, American music, an American celebrity, models “hot chicks”, to persuade us to drink Pepsi. “Americans drink Pepsi.” This particular commercial uses a popular song to get people to want to watch this commercial and to think of Pepsi when they hear the song. The 3-D graphics of him flying through the air gives us visual fascination that keeps us watching. I think this commercial is aimed more towards teens and young adults because of the hip hop music in the background and the teen celebrity. I think the commercial was too filled with 3-D graphics, and people that it failed to really sell the product. I only saw the Pepsi thing at the end and the girls sipping Pepsi every once in a while, the rest was full of stuff that really did not apply to the product. For example this Pepsi commercial to me has a better balance between the product and the model:

http://www.youtube.com/watch?v=AcroQsUN60s

Schole's Ad Assignment.

T-Mobile: Dwyane Wade and Charles Barkley Ad.

This is a T-Mobile ad that stars NBA star, Dwyane Wade and an ex-NBA star, Charles Barkley. The commercial promotes the company’s feature: “Fave5”. In the commercial, Barkley is shown to “add” Wade to his Fave5 and calls constantly. Barkley is a veteran all-star while Wade is a current all-star, this is important because the audience is able to relate to the commercial whether they grew up watching Barkley or Wade. When Wade is told that he has been added to Barkley’s “Fave5” , he is obviously excited and tells Barkley to “call him anytime”. Apparently, that was the wrong thing to say because throughout the rest of the commercial, Wade is shown to continue to receive calls from Barkley multiple times throughout the day. His annoyance is expressed as Barkley criticizes Wade, asks to cure his boredom, and worries about his own weight. Barkley is known to be a comedic announcer and entertainer so his role in this commercial fit perfectly. The ad appeals to NBA fans but according to Youtube, the ad debuted during the Super Bowl in 2008 so that expanded the sports audience. Also, it seems as if T-Mobile seems to only be focusing on the sports audience here. The humor may appeal to other audiences but if they are not aware of Barkley and his personality, they may not understand. Wade is shown to be on the phone while he is in bed trying to sleep, the locker room, shower, and while practicing. This portrays the inconvenience that the feature may have on T-Mobile users but because of the humor throughout the commercial, the audience probably laughs rather than feel bad for Wade.

ad (Jen Humphreys)

http://www.youtube.com/watch?v=NP3a6ShtJk4&feature=related

Recently I came across a McDonalds commercial that implied many of the aspects that Sholes brought to my attention through his essay “On Reading a Video Text”.  Implications of background music and unrealistic scenery were used in the McDonalds commercial.  These effects lead to better visual fascination.  Many people assume that advertisement ends there, but it doesn’t.  The commercial as a whole is demonstrating Ronald McDonald attempt to find a new hairdo.  Of the many new hairdos he tries, they all are representing different genres of people.  Showing the different personalities in one commercial make it more relatable to people. Of the hairdos shown, some were what I would consider rock star, artistic and beat boxer which are characters that some people aspire to be like.  Finally Ronald McDonald achieves the hairdo he was looking for, which was the exact same hairdo he started with.  Upon reviling his final hairdo, Ronald announces to his hairstylist Rudy that “this style really is me.”  Rudy then replies to Ronald that “everybody loves it” and all the characters in the background break out into a giggle agreeing with Rudy saying “we sure do!”  When I was a child I would have found this commercial very appealing due to the clown and other strange looking characters in it.  I would not have thought much more about it besides the fact that it was a McDonalds commercial.  Now that I have a better understanding about video text and visual fascination, I can see the cultural myth involved in advertisement.  Although the commercial is suppose to be selling McDonalds, and there many different products, it seems to stray far away from that.  Through the whole commercial I don’t see a single cheeseburger nor any other food products.  The commercial is aimed towards kids and accepting themselves for who they are.  Parents as well will fall for this advertisement because that is one of the many lessons they teach their children.

AD analysis(jesse conroy)

Jesse Conroy
English 100/ O
Video Text Link: http://www.youtube.com/watch?v=fDoDUC9M0Sg

The popular soft drink company Coca-Cola started selling its beverage’s to American citizens in March of 1944 and sense then the company has grown to sell its product worldwide. Through expert business tactics and culturally targeting advertisements, coke has managed to keep its customers coming back for more.
One such advertisement, a well-known commercial that aired during the winter of 1999 exemplifies this perfectly. The commercial starts with a large Coca-Cola truck decorated in Christmas lights driving down a road late at night during the winter. The side of the truck has a picture of Santa Claus enjoying a coke and immediately after this seen upbeat music cues in and the first verse says, “The holidays are coming”. As the commercial continues a convoy of Coca-Cola trucks is revealed, all decorated with the same Christmas lights. Wherever the trucks go, nearby churches, businesses, and residential houses light up while nearby citizens look on with heart felt smiles. As the commercial nears an end, a father and son sit in an old truck together waiting at an intersection for the convoy to pass by. The two are close together, their eyes are wide, they look happy to have one another but even happier that the Coca-Cola trucks have arrived. The final verse says, “Always Coca-Cola”.
This advertisement works. Christmas is something all Americans know and love. The scene in this commercial reminds us of Christmas and it was purposely aired during winter to remind us that the holidays are coming. The happy smiles, the snow on the ground, the lights and the small town are there to makes us feel the Christmas vibe. The Coca-Cola trucks are decorated for the occasion. The massive trucks are gleaming with lights that help display a picture of Santa, relaxed and enjoying a coke on the side of them. The important verses to point out in the music that plays during the ad’s entirety are first, “The holidays are Coming”, and then later, “It’s always Coca-Cola”. These two verses shed obvious light on cokes business tactic for this commercial. That is to associate a beloved holiday that brings everyone together, Christmas with their soft drink.

Commercial Analysis

http://www.youtube.com/watch?v=9bRSM4EbLFw&feature=channel

This is a hilarious commercial. It starts with one guy eating Doritos at a gym. Then another guy comes in and puts some in his mouth but before he chews, the guy holding the Doritos says he snuck out of Tim's locker. The other guy immediately spits out the Doritos and says, "Tim loves Doritos, we gotta hide this." Then a Dorito comes flying like a throwing star and hits him in the neck. Then Tim comes at the one guy left standing in samurai armor made of Doritos with a Doritos weapon screaming at the top of his lungs and then the commercial cuts off.

So I think that since the setting of the commercial is in a gym, it puts the idea into some one's mind that fit people eat Doritos so it can't be too bad for you. In this commercial, the characters are all funny people. They represent the company and that plays into how so many people want to be the funny guy and not boring or serious. So it makes people think, whether they know it or not, that Doritos will make you a funnier and more likable person. Even though most people consciously know that it won't, it still has your subconscious mind believing them. People want to be funny and likable because they believe the myth that if you are funny and people like you then you will have a happy life. This is not always true though. The commercial also has some Asian culture in it. Tim is in samurai armor made of Doritos which the viewers instantly recognizes and looks into their minds for all of the stories and legends and movies about samurai that they have experienced. They remember how they felt when they were listening, reading or watching the legends and movies. That is how the commercial sells.

Oh Henry!!!

Hey, my name is Henry. I have way to many names to list off, call me what you will. I've been living in Bellingham for 8 years now. Before I just lived way out in the county towards the Deming Log Show grounds. I was fairly well known in high school, now that I'm in college its a completely new experience. I'm big on athleticism, any kind of exercising I generally enjoy. Same with sports. I first started getting involved in sorts was for my stress. Now it's my addiction. Rugby is by far my favorite game, wrestling is the next. I recently started riding motorcycles, all kinds. I started getting exposed to so many new things after high school, and I'm loving it. I'm just another average 18 year old in college. Way to ambitious, having way to many dreams of the life ahead of me, and always thinking about the now, rather than the future. The past is behind me, its time to move on.

Aloha and Mahalo for Your Kokua

Strange how I'm starting over again. I feel like I've come so far and here I am at the beginning. My name is Stephanie. I moved here from Honolulu last year for school. I wanted to get residency so this is my very first quarter enrolled full time in collage! I'm so thankful to be here. After getting my certificate in teaching English as a second language, about 6 years ago, I went to south east Asia for a couple of years to teach English and see the place and eat the food. Oh man special fried bananas are to die for!
Finally I got tyered of living on 75 cents a day and came home to Honolulu to try and get a job that pays. Turns out all a certificat got me there was a job at the groshery store getting 50 cents more an hour then the kid with the high school deploma. So I enroled in Kapiolani comunity collage in Honolulu but my family had moved to Oregon and the coast of living was too high. I couldn't handle school with the two full work loads it took just to buy food. So I dropped out and moved to Bellingham. My boyfriend had gone to school here and he was stoked to move back with me. Let me tell you, I'm glad to be here too. It's so inexpensive!